Fashionable minds in the know had a new reason to celebrate when Ed Mawyer, CEO of JM Shoe Group, Inc. licensed Hype from the high-end apparel brand in 2004. Attracted to Hype’s clothing and handbag retail successes, Mawyer combined his shoe savvy background, including 15 years as owner of Palais Royal stores located throughout the southwest, with former regional manager of the Nordstrom shoe division, Bruce Moore. As a result, Hype shoes stepped into the fashion spotlight in 2005 and Moore was named President of Hype.

A division of parent company JM Shoe Group, Inc., Hype shoes deliver exquisite attention to detail, unmatched materials procured from Italy, and cutting edge design. On the pulse of the hottest trends, Hype shoes bridge the gap between couture and mass brands, offering high quality fashion shoes moderately priced from $110 to $160.

Hype also offers women of all ages Studio Hype, a smart mix of style and sophistication. Perfect for daytime and office looks, Studio Hype takes women from work to dinner and drinks with ease. Priced between $80 and $100, Studio Hype offers trend conscious shoes for Hype women who want to maintain their sense of individuality and style at the workplace.
Hype is available at Bloomingdale’s, Macy’s, Nordstrom, and finer boutiques nationwide. Hype is headquartered in Santa Fe Springs, California and has two flagship stores located in Santa Monica and Beverly Hills, California. For locations offering Hype, please call 562-298-5100.

FASHIONABLE MINDS IN THE KNOW… Hype.